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Private Morocco Tour · Cultural

The Grand Journey

Casablanca → Marrakech • 10 Days

Cultural10 days
From$1290per person
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Replies within 24hNo deposit to startPrivate 4×4 throughout

A private 10-day route from Casablanca through the four imperial cities, the Rif Mountains and Chefchaouen, the Middle Atlas cedars, the Erg Chebbi dunes at Merzouga, and Aït Benhaddou before finishing in Marrakech.

The Grand Journey

This is the slow version of the Morocco grand tour — the version we build for travellers who don't want to wake up at 5am on day 4 because the operator under-budgeted the driving hours. Ten days lets us spend two nights in Chefchaouen, properly explore the Fes medina with a local rather than a rushed half-day, and reach Merzouga with energy left for the dunes instead of arriving wrecked.

The arc runs Casablanca → Rabat → Meknes & Volubilis → Fes (2 nights) → Chefchaouen (2 nights) → Middle Atlas → Merzouga (overnight Sahara camp) → Dadès Valley → Aït Benhaddou → Marrakech (2 nights). It covers about 1,800 km on the road, distributed so no day is over 7 hours of driving except the Sahara approach.

We use a private 4×4 with an English-speaking driver throughout. Accommodations are mid-range to luxury riads in the imperial cities (Fes and Marrakech medinas) and Sahrawi-run Berber camps at the dunes. The Chefchaouen leg uses a small family-run riad inside the blue medina with a roof terrace overlooking the Rif. If your trip starts with a long-haul flight, we recommend an extra night in Casablanca on the front end so day 1 isn't a jet-lagged forced march.

For a 7-day version that drops Chefchaouen and shortens Fes, see [The Imperial-to-Desert 7-Day Tour](/blog/7-days-morocco-imperial-to-desert). For the reverse direction (Marrakech → north → Casablanca), the pricing is identical; just specify in your enquiry.

Trip highlights
  • All four imperial cities — Rabat, Meknes, Fes, and Marrakech — without the rush
  • Two nights in Chefchaouen, not the standard one-night drive-through
  • Volubilis Roman ruins on the descent from Meknes to Fes
  • Sahara overnight in a Sahrawi-run camp at Erg Chebbi — sunset camel trek, sunrise from the dune crest
  • Aït Benhaddou UNESCO ksar with a 2-hour stop (not a 20-minute photo stop)
  • Tizi n'Tichka pass at 2,260 m, the highest paved road in North Africa
  • Optional Essaouira coast extension from Marrakech for a 12-day version
  • Private 4×4 with English-speaking driver, no group, no commission stops
Day-by-day

Day by day

  1. Day 1

    Casablanca arrival → Hassan II Mosque

    Airport pickup at Casablanca Mohammed V. Drop bags at a corniche hotel. Afternoon: guided visit of the Hassan II Mosque (the world's third-largest, and the only major Moroccan mosque non-Muslims can enter) and a slow walk through the Habous quarter for first tea. Light dinner. Early night recommended if you flew long-haul.

    Drive · 4h

  2. Day 2

    Casablanca → Rabat → Meknes → Fes

    Morning drive up the coast to Rabat: 90 minutes at the Kasbah of the Udayas, the Royal Mausoleum, and Hassan Tower. Continue east to Meknes for lunch and a 60-minute walk through Lahdim Square and Bab Mansour. Late afternoon stop at Volubilis (the best-preserved Roman city in North Africa — mosaic floors still in situ). Arrive Fes at sunset for dinner inside the medina.

    Stay overnight

  3. Day 3

    Fes medina with a local guide

    Full day in the Fes el-Bali medina with a licensed Fassi guide who knows the 9,000 alleys. Morning: Bou Inania Medersa, Al-Qarawiyyin (the world's oldest continuously-operating university), the Andalusian quarter. Lunch at a converted riad. Afternoon: Chouara tanneries from a leather-shop terrace, the spice souk, the brass quarter. Evening at leisure.

    Stay overnight

  4. Day 4

    Fes → Chefchaouen via the Rif

    Mid-morning departure north into the Rif Mountains. Lunch at a roadside Berber restaurant near Ouezzane. Continue to Chefchaouen, arriving by mid-afternoon with light still on the blue walls. Check in to a small family-run riad inside the medina. Walk the Plaza Uta el-Hammam at golden hour; dinner under the kasbah walls.

    Drive · 4h

  5. Day 5

    Chefchaouen at slow pace

    No driving day. Sunrise from the Spanish Mosque viewpoint above the town (15-minute uphill walk). Late breakfast on the riad terrace. Morning: wander the blue medina without a map. Optional half-day hike to the Akchour waterfalls or God's Bridge in the Talassemtane National Park (45 minutes by 4×4 to trailhead). Evening dinner in the medina.

    Drive · 7h

  6. Day 6

    Chefchaouen → Middle Atlas → Midelt

    Long but scenic drive south. Through Fes again (no stop), then up into the Middle Atlas cedars near Ifrane National Park — wild Barbary macaque colony at the Cèdre Gouraud. Lunch in Ifrane (the alpine 'Switzerland of Morocco'). Continue over the Col du Zad to Midelt for the overnight at a comfortable mountain auberge. ~7 hours of road, broken into 3 stops.

    Drive · 5h

  7. Day 7

    Midelt → Ziz Valley → Merzouga

    Morning descent into the Ziz Valley palmerie: 250,000 date palms along a single ribbon of green water cutting through orange rock. Lunch at Erfoud (the fossil capital). Late afternoon arrival at the edge of Erg Chebbi. Meet your camel team. One-hour camel trek into the dunes, arriving at the Sahrawi camp as the sun sets. Tagine dinner, Gnawa drumming, the Milky Way overhead.

    Camel trek · 1h

  8. Day 8

    Sahara sunrise → Dadès Valley

    Sunrise from the dune crest behind camp (your guide wakes you 30 minutes before). Camel ride back to the auberge for breakfast and shower. Long drive west through Tinghir and the Todra Gorge (lunch stop with a short walk under 300-metre cliffs). Continue to the Dadès Valley, overnight at a rooftop kasbah-hotel above the Rose Valley.

    Drive · 6h

  9. Day 9

    Dadès → Skoura → Aït Benhaddou

    Morning at the Dadès gorges — short walks to the rock formations known as the Monkey Fingers. Continue west through Skoura (the palm oasis with the famous Amerhidil kasbah). Late afternoon at Aït Benhaddou: 2-hour visit including the climb to the top of the kasbah for the southern view across the Ounila Valley. Overnight at a riad facing the ksar.

    Drive · 4h

  10. Day 10

    Aït Benhaddou → Tizi n'Tichka → Marrakech

    Last morning at Aït Benhaddou with the early light on the mud-brick walls. Drive over the Tizi n'Tichka pass at 2,260 metres — the highest paved road in North Africa, with the Atlas opening south. Lunch stop at a Berber co-operative for argan oil. Descent into Marrakech by mid-afternoon. Drop at your Marrakech riad. End of the road.

    End of journey

What's included

  • Airport pickup at Casablanca and drop-off in Marrakech
  • Private 4×4 with English-speaking driver throughout (also speaks Arabic and French)
  • All 9 nights of accommodation: mid-range to luxury riads in the medinas, mountain auberge at Midelt, Sahrawi-run Berber camp at Erg Chebbi, kasbah-hotel in the Dadès Valley
  • Camel trek (sunset arrival, sunrise option) with experienced cameleer
  • Licensed local guide for the Fes medina (half-day) and Volubilis (60 minutes)
  • All breakfasts and the camp dinner; further dinners as specified per night
  • Driver expenses (fuel, parking, tolls)
  • 24/7 WhatsApp support from the Marrakech office

Not included

  • International flights to/from Morocco
  • Lunches and the dinners not specified above
  • Drinks, personal purchases, and tips
  • Travel insurance — strongly recommended; we can suggest HeyMondo or SafetyWing
  • Optional helicopter sunrise over the dunes (~€800/group, weather-dependent)
Total distance
~1,800 km (Casablanca → Marrakech via the north + Sahara)
Imperial cities visited
4 — Rabat, Meknes, Fes, Marrakech
UNESCO sites
5 — Rabat, Volubilis, Fes medina, Aït Benhaddou, Meknes
Sahara nights
1 at Erg Chebbi (extendable to 2)
Tizi n'Tichka altitude
2,260 m
Ten days is the right length for travellers who want all four imperial cities AND the Sahara without being on the road every morning. The two pairs of two-night stays — in Fes and Chefchaouen — are what make it feel like travel instead of a transfer schedule. If you only have 7 days, drop Chefchaouen rather than the imperial cities; it's the easier sacrifice.
Youssef El Alaoui· Lead Morocco Specialist, Rissani-born
Replies within 24 hoursBased in Marrakech, MoroccoSpeak with Youssef →
Travellers' stories

What past travellers say

  • Sophie & Marc

    Sophie & Marc

    Paris, France

    The best trip of our lives. Our guide knew every village, every viewpoint, every hidden riad. Seven days in Morocco felt like a month somewhere else.
  • James H.

    James H.

    London, UK

    Everything was seamless from landing in Fes to the Sahara camp and back to Marrakech. The night under the stars is something I'll never forget.
  • Ana Rodrigues

    Ana Rodrigues

    Lisbon, Portugal

    Organized, warm, professional. They built the itinerary around what we loved and gave us complete freedom to stop anywhere along the way.
Before you book

Read these first if you're still researching

Questions, answered

The Grand Journey — frequently asked

Why 10 days instead of 7?
The 7-day version compresses Fes to a single afternoon and skips Chefchaouen entirely. Ten days lets you actually explore the Fes medina, do the Volubilis Roman ruins properly, and spend two nights in the Blue Pearl instead of a drive-through. Travellers who choose 7 days because of work calendars often write afterwards saying they wish they'd done 10.
Is the Sahara overnight in this tour the same camp as the 3-day desert tour?
Yes — same Sahrawi-run camps at Erg Chebbi, same camel trek logistics, same sunrise from the dune crest. The only difference is approach: this tour comes in from the north via Fes and the Middle Atlas, the 3-day tour comes in direct from Fes. Camp quality is mid-range to luxury, your choice at booking.
Can we add a 2nd Sahara night?
Yes — frequently. The second sunrise is when the silence starts to actually land. Add ~$180–280/person depending on camp class. We re-time the Aït Benhaddou day to accommodate.
What does Casablanca itself add to the trip?
Practically: it's where most long-haul flights land, so it's the natural arrival point. Sights-wise: the Hassan II Mosque is the world's third-largest and Morocco's most photographed building; the corniche is a pleasant evening walk. We typically spend a half-day in Casablanca on day 1 — if you're keen, an extra night absorbs the jet lag and gives a full day for the mosque tour and the medina.
Is the Volubilis stop worth it?
Yes, especially if you've been to Rome. Volubilis is the best-preserved Roman provincial city in North Africa — mosaic floors still in situ, the basilica and triumphal arch standing, and the setting (olive groves, the holy town of Moulay Idriss on the next hill) is spectacular. Plan 90 minutes including the walk.
Can we run this tour with a Tangier start instead?
Yes — that becomes our 10-day 'Coast to Kasbah' route. Tangier start is best if you're entering Morocco by ferry from Spain (35 min from Tarifa); Casablanca start is best for direct long-haul arrivals from North America or the Gulf.

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